Viasocket is a SaaS product, and SaaS products are typically based on a user-friendly experience. That’s why many of them use cool colors like blue and green, rounded buttons, and user-friendly fonts with no strong personality, such as Inter, Arial, or Circular. But as a designer, I create websites for clients, not for myself. In some projects, my job is to bring the client’s vision to life, and in this case, the client was very clear about what they wanted—no rounded shapes, no stylish fonts, and a lot of red.

A great designer, is a great listener, Of course, I advised my client and was honest that this vision could hurt the product’s usability, especially for a SaaS solution. However, we ended up having fun creating his vision, without focusing solely on the static, user-friendly perspective. In the end, he wanted a unique product, and that’s what we delivered.